This week in digital

Danielle Birch

Digital Campaign Manager

This week in digital

Verizon buys Yahoo

It was announced this week that Verizon has agreed to pay $4.83 billion dollars for Yahoo. The deal must be approved first by regulators, and is expected to be finalised in the first quarter of 2017. It ends Yahoo’s 21 years as an independent company, and will now be integrated with Verizon-owned AOL under executive vice president, Marni Walden. It’s not known at this point what will happen to current CEO, Melissa Meyer, however, she has stated on her Tumblr page that she is “planning to stay. I love Yahoo, and I believe in all of you. It’s important to me to see Yahoo into its next chapter.” Watch this space to see what the future holds for Yahoo…

Donald Trump AMA

The ever controversial Donald Trump conducted his first “Ask Me Anything” on Reddit this week, promising that the Q&A would be “huge”, but instead he managed to answer a disappointing eight questions out of 22,000. With answers referring to “Crooked Hilary Clinton”, they still provide an insight into the mind of the Republican presidential candidate, but perhaps not the detail of his policies that many of his supporters (and critics) wanted to hear.

ALS ice bucket challenge

Remember when we all decided to throw a bucket of ice over our heads, film it, then put it all over our social media channels in 2014? Well, that campaign was to raise awareness and funds for research into motor neurone disease (MND) or amyotrophic lateral sclerosis (ALS), as it’s known in the US. The challenge raised more than $100m for the ALS association, and some of those funds have been granted to research projects across the US, including a $1m to Project MinE, led by a team at the University of Massachusetts Medical School. The project has discovered the gene NEK1, which is thought to be the cause of the disease. This discovery could potentially lead to new treatments, and is a big breakthrough towards to the goal of eradicating the disease altogether. This campaign is a fantastic example of the power of social media, let’s hope there will be more discoveries to come! If you need a reminder, here’s Tom Cruise and Chris McQuarrie taking part on the set of Mission Impossible two years ago.

Petnet Fail

A server outage caused automated pet feeding service PetNet to fail this week, leaving animals across the US waiting to be fed. PetNet’s CEO, Carlos Herrera claimed that about 10% of PetNet users were affected, however, pre-scheduled feeds were working – users just couldn’t remotely change the schedule via their apps. Needless to say, there was an uproar on social media:

The servers were back up later in the day, thankfully pets weren’t left hungry for too long!

And finally… Plusnet launches Yorkshire Emojis

In honour of Yorkshire Day on 1st August, Plusnet has launched a set of Yorkshire themed emojis! From the beloved white rose, to a Yorkshire pudding, these tongue-in-cheek symbols represent some of the greatest aspects of God’s own county. You can vote for your favourite emoji on Plusnet’s Facebook and Twitter channels, and on Monday 1st August, they will submit the favourite for inclusion on Android and iPhone keyboards.

plusnet yorkshire emojis

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