This Week in Digital

Laura Britten

Marketing Manager

This week in digital

Gender stereotypes enrage GBBO fans

It is less than a week until everyone’s favourite baking reality show returns for its seventh series, and I for one cannot wait for social media to be packed full of baking related innuendos – soggy bottom, anyone?! However, when the line-up was officially released this week, the social media reaction was surprisingly negative due to most people concentrating on the fact that the publicity shots had men mixing blue icing and the women had pink. Many avid fans were very disappointed that the show had chosen to use gender stereotypes in this way, with a lot of people using the hashtag #EverydaySexism. Hopefully, Mary Berry’s national treasure status will rescue the negativity before the first episode airs on Wednesday. 


As food waste becomes an increasingly hot topic, restaurants have been looking for a solution to this problem for some time. A new app could be just what restaurant owners and hungry bargain hunters are looking for. TooGoodToGo lets you order leftover food that restaurant kitchens have left at the end of the night for a fraction of the cost of eating there. There are only a limited number of portions per restaurant so you need to be pretty fast but this looks like an idea that could take off. 


Walkers ad banned

Has anyone else been deliberately sacrificing their bikini body diet in order to win Walkers crisps’ competition to win a free holiday? Walkers launched their “Spell and Go” competition in May with the aim that in every crisp packet, there would be a code which could be used online to give you a letter. Letters could then be put together to create holiday destinations for you to win. Well, it turns out the Advertising Standards Authority (ASA) has deemed the competition to be misleading with certain letters being very hard to find and the swap pool on their website only allowing users to swap the most popular letters. As a result, less than 800 of the advertised 20,000 holidays were won. 


Mozilla Rebrands

jb_Mozilla_design_pres_edit_3.keyMozilla, the company behind the well-known web browser, Firefox, has decided that it will be refreshing its brand and as such has released a number of possible brand concepts. And… they are … interesting… I recommend you take a look at the full set of designs here. The comments on some of the ideas are hilarious too. The below one is my favourite as a reaction to the brand being represented as a yellow and black all-seeing eye, a strange concept for a brand that is very concerned with privacy. 



And Finally…

This week we are mourning the loss of one of the internet’s greatest features – Justin Bieber’s Instagram account. The sad news was confirmed at the weekend after a rather public spat with ex-girlfriend Selena Gomez who left a message in the comments section saying that negativity comes with the job. Bieber had been getting a lot of stick after becoming rather close to Lionel Richie’s 17-year-old daughter, Sofia. Chances are it will be reactivated soon though, so I wouldn’t worry too much. 


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