This Week in Digital

Laura Britten

Marketing Manager

This week in digital


This week the Oxford Dictionary launched an interactive map which allows users to submit their least favourite English words so that each individual country would have a league table of the most hated English words globally. The map gained a lot of exposure very quickly and was covered by the BBC, Metro and The Guardian to name just a few. Taking the top spot in the UK for the most hated word was “moist”. This was then followed by “no”, “Brexit” and “British”. As more and more entries were submitted, the content took more of a subversive turn when politics and ill-feeling crept in and words started ranking that were pushing the boundaries of political correctness. A more humorous example of one of the words that ranked was from Mexico which had the word “Trump” in the top few. After only a few days of being live, the Oxford Dictionary has removed the feature with this statement. “We regret to inform users that due to severe misuse we have had to remove this feature from our website.”


WhatsApp and Facebookshutterstock_189356834

You may remember back in 2014, Facebook bought WhatsApp and we were assured that the two social media platforms would remain independent. However, news this week suggests otherwise. In a change to WhatsApp’s privacy policy, phone numbers from the messaging app are to be passed to Facebook. The reason for this being that by sharing this data, Facebook will be able to serve users better friend suggestions and more relevant adverts. Brands will also be given the opportunity to send marketing messages through the app which could have previously been sent as a text. 

Tesco to offer same day delivery

In a bid to get ahead of the competition, Tesco is to offer same day click and collect grocery shopping. To take advantage of the new service, which will be available in 90% of Tesco stores, orders must be placed by 1pm and collected after 4pm. The price of the convenience will be £2 Monday to Thursday and £3 on a Friday and Saturday. As the war of the supermarkets continue, it seems that delivery options are now as fiercely contested as price, with Sainsbury’s revealing last month that it will be offering a same day service at 30 of its largest stores by the end of the year. 

Dream Job Alert

Looking for a new job? Love gin? This could be your dream job, then! ILoveGin, a monthly gin club which sends you two new gins to sample each month, is on the lookout for a new paid (£20,000 a year!) intern to travel the world sampling gin. To apply you must be “over 18 years of age, live in the UK, hold a driving license, be someone who loves gin and know a good G&T when you taste one”. This is also one for a social media lover as you are actively encouraged to share your experiences of the job and the numerous gin tastings you will attend over many social media channels. I reckon this will be a rather fiercely competitive role to get so get your applications in quick, you can apply here


And Finally…

Who can resist a viral wedding proposal? When Ben Anderson from Worcester, UK, took his girlfriend Kirsten to a local cinema, little did she know that Ben had been secretly hatching a plan to propose to her with a Lego stop frame film he had commissioned for the big occasion. Played before the film began in the midst of the trailers, it charts the couple’s best moments together culminating with the big question. I’m happy to report she said yes! Take a look at the video below, you may need a tissue…