This Week in Digital

Danielle Birch

Digital Campaign Manager

This week in digital

InStyle UK to publish online-only 

Instyle UK is working with its US arm to pursue a digital-only strategy from 2017. This is despite the magazine being 65th on ABC’s list of the top actively-purchased magazines – over 78,000 copies were sold in the first half of 2016. However, this figure has declined 18% in comparison to 2015.  According to the editor Charlotte Moore, “the fashion world is changing dramatically, [and] the way our audience interacts with it is changing and we have to change to meet that challenge.” Will this herald the decline of printing fashion magazines?

instyle UK closes print edition


Vouchercloud predicts the John Lewis Christmas Songjohn-lewis-small-thumnail-copy

For the majority of us, it’s hard to believe we’re talking about Christmas, however most brands have been planning their festive campaigns for months. One in particular that everyone looks forward to is the John Lewis Christmas advert. If you just can’t wait any longer for the big reveal, vouchercloud has put together a formula which claims to work out what the song will be. Apparently, it’s likely to be a Scandinavian or British female singer, covering a song by a male British rock band. Only time will tell if vouchercloud has got it right or if John Lewis will break tradition!

Trump’s Tweets Fund Clinton’s Campaign

To combat Donald Trump’s stream of offensive tweeting, a new tool called Troll Trump has been released. It lets users sign up to automatically donate nominal amounts of money every time the presidential candidate tweets – with the money going directly to Hillary Clinton’s campaign fund. The idea came from Matt Bellassi, a former Buzzfeed editor and social media influencer who made a joke threatening to donate to the campaign every time Trump tweeted. As to be expected, when the tool went live he was quite excited:

And finally… Dementors and Drones do mix

Halloween is almost upon is, and to get us in the mood Twitter user Zac Crueger  shared pictures of his uncle using a drone in quite a creative way – he strapped a ghost to it and scared all his neighbours! Many people think the ghost looks like a Dementor, and could be seen flying over southern Wisconsin earlier this week. The tweet went super-viral with over 163k retweets  and almost 290k favourites.