This Week in Digital

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Boo! Burger King Gives Diners a Scare

On Monday it was Halloween and many brands took the opportunity to show their spooky side with social media and PR campaigns galore. Burger King used the holiday to have a rather overt stab at their biggest rival, McDonalds, by dressing up their actual stores, signs and burgers as the ghost of McDonalds. The restaurant's prank, which used a location in Queens, New York, went down well with passers-by who saw the humour, with one guy quoting it as the "I honestly think this might be the best Halloween costume this year."

Trick or Treat Plane

If you didn't think a Halloween story could melt your heart, then here's one that can. Social media has been going crazy this week for a dad who made sure his three-year-old could still go trick-or-treating despite being on a flight from Boston to San Francisco at the time. The father gave out sweets to all of the passengers onboard the VX 357 flight with an accompanying note explaining that his daughter was really disappointed that she wouldn't be able to go trick-or-treating as she would be on the plane and would the passengers mind putting the sweet in his daughter's basket as she came through the plane in her donut outfit. Social media has dubbed him "dad of the year". 

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Books on the Underground

British actress Emma Watson is now perhaps more well-known for her feminist views than her acting career. This week the UN Goodwill Ambassador has been secretly leaving feminist novels on the London underground. 100 copies of Emma's current choice for her online book club Our Shared Shelf, Maya Angelou's novel 'Mom & Me & Mom' have been placed in random locations in and around tube stations. She has been documenting her goings on via her Instagram account. 

📚👀 @booksontheunderground @oursharedshelf #Mom&Me&Mom

A video posted by Emma Watson (@emmawatson) on

 

Christmas is Coming

Now that Halloween is over, retailers are about to launch their crucial festive campaigns in order to boost sales during the busy Christmas period. The first major brand to release their ad is British luxury designer, Burberry, who has pulled out all of the stops with a stellar all-star cast including Domhnall Gleeson, Sienna Miller, Dominic West and Lily James. The three and a half minute mini-film tells the tale of Thomas Burberry and his invention of the material gabardine, which is still used to create their classic trench coats today. It has everything you want in a Christmas ad - nostalgia, romance and snow. 

And Finally...

UK car insurer, Admiral, has had to back down from its decision admiral-logo-2016-580x358to base its insurance quotes using Facebook profiles after Facebook themselves deemed the scheme to be against their privacy policy. The insurance company was due to launch a new insurance quote tool based on users' Facebook profiles so that it could read their personality and deem whether they would be a careful driver or not. Admiral had to launch their tool with limited functionality but has since said that it is still in talks with Facebook to see if it can still offer something similar which would adhere to the social media giant's policies.