This week in digital

Danielle Birch

Digital Campaign Manager

This week in digital

Google Brain develops software that can sharpen any photo

We’ve all seen films where amazing technology allows the protagonist to “sharpen” or “enhance” a blurry image, leading to a plot development in the film (Blade Runner being the prime example). However, that level of technology hasn’t existed in reality, until now. The team at Google Brain use machine intelligence focused on deep learning. Their latest project is a piece of software that can create detailed images from pixelated source images. It works by combining two neural networks and machine learning to “guess” what details are in the source image. The sharpened images aren’t real as they take data from so many other sources, but it helps to give an idea of what the original image could be. It’ll be interesting to see how this affects our surveillance technology in the future.Google Brain

Source: Google Brain

Uber hires “flying car engineer”Uber logo

From one film trope to another, could flying cars be on the horizon? It seems so if Uber has their way. The app-based taxi firm has employed Mark Moore, a former NASA engineer, as its director of engineering for aviation. Uber’s interest in flying cars was detailed in a whitepaper released in October 2016, where they state that they are “close to the commute pain that citizens in cities around the world feel”, and they want to give people back the time lost in their daily commutes. Mr. Moore has explored similar concepts previously at NASA, so watch this space.

The Daily Mail banned as a Wikipedia source

Editors at WikipediWikipediaa have voted to ban the Daily Mail as a source publication “due to their poor fact-checking, sensationalism and flat-out fabrication”. The proposal was initially discussed early in January, and a Wikipedia editor wrote, “Consensus has determined that the Daily Mail… is generally unreliable, and its use as a reference is to be generally prohibited, especially when other more reliable sources exist.” There will be times where articles will need to link to the Daily Mail, for example when discussing journalists who work there, however, editors now have to search for other sources when referring to external publications.

Spotify to build playlists based on the weather

Spotify has teamed up with AccuWeather to produce playlists based on the weather, under the name “Climatune“. Experts compared weather forecast data to 85 billion streams on Spotify in over 900 cities over a year. They found that when the weather is sunny, users listen to “higher energy music” and when the weather is raining, listeners tune into “sadder-sounding music with more acoustic”. Based on this data, you can find playlists to match your local weather.


And finally…

Wedding season is getting ever closer, and if you’re stuck for gift ideas fear not; Domino’s Pizza have launched their own wedding registry. You can purchase gifts of pizza for the bride and groom in all different scenarios, from the bachelorette party to the wedding night itself.