This week in digital

Danielle Birch

Digital Campaign Manager

This week in digital

Snickers launch interactive Valentine’s Day billboard

Love has been in the air this week, and many brands have jumped on the Valentine’s Day bandwagon. My favourite campaign this week has been Snickers’ interactive billboard campaign. Based on their “You’re not you [when you’re hungry]” motto, their campaign “You’re forgetful when you’re hungry” sees billboards all around London’s Waterloo, with Valentine’s Day cards attached for passersby to take advantage of.

Snickers Valentine's Day

London Dungeon campaign backfires on social media

Now we have a brand who did my least favourite Valentine’s Day campaign. The London Dungeon’s “Dark Valentine” campaign managed to offend users across social media, with statements such as “Jack the Ripper messaged, he wants to Netflix and kill” and “Wow, you should really wear makeup more often”. Unsurprisingly, social media erupted and there was a huge backlash. This resulted in an apology from the London Dungeon, in the same format as the original tweets, and a longer statement, “We apologise that our social posts caused offence. Our “Dark Valentine” campaign was a range of posts aimed to highlight the darker side of history and create debate and conversation”.

Google’s CEO replied to seven-year-old asking for a job

A heartwarming story was posted on LinkedIn this week. Chloe Bridgewater sent Google’s CEO Sundar Pichai a handwritten letter, detailing how much she would love a job at Google so she can “sit on bean bags and go down slides”, as per Google’s HQ in California. It’s understandable that Chloe’s father, Andy Bridgewater, didn’t really expect one of the busiest men in the world to reply to his daughter. However, much to their delight, Mr. Pichai sent a personalised reply. He encouraged her to “keep working hard” and is looking forward to receiving her job application when she has finished school.

. Tim Pichai Reply

And finally…

The latest animal to go viral is Hedgehog Sashimi, as a video of her unlocking an iPhone is currently doing the rounds on Reddit and YouTube. The full video shows how her fingerprint works just like a human’s and can be programmed into TouchID. Get your daily dose of cuteness right here: