Webinar: Joining Offline Conversions to Online Clicks
Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions.
In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale.
The webinar looks at a number of different scenarios from both B2B and B2C perspectives, where a business' sales cycle encompasses a number of online and offline touchpoints, including:
- Lead generation campaigns
- Free samples
- Catalogue requests
- Free trials
- and phone sales.
For a more in-depth look at the topics we cover in the webinar, please see our recent article on how to push data from your CRM into Google Analytics.
Date: Wednesday 8th March
Time: 10:30am - 11:15am GMT
Speakers: Pete Whitmarsh, Head of Paid Media and Ian Harris, CEO
To sign-up to the webinar, please complete the below form which will reserve your space and send you all the information you need via email including a calendar invite.