Webinar: Joining offline conversions to online clicks


Search Labs

Analytics and Data Science

Attribution is hard. And it gets even harder when your buying cycle includes online activity and offline sales or conversions.

In this webinar, we use real-world examples to show how offline sales can be pushed back into Google Analytics, allowing you to value more accurately the role each marketing channel played in generating the sale.

The webinar looks at a number of different scenarios from both B2B and B2C perspectives, where a business’ sales cycle encompasses a number of online and offline touchpoints, including:

  • Lead generation campaigns
  • Free samples
  • Catalogue requests
  • Free trials
  • and phone sales.

For a more in-depth look at the topics we cover in the webinar, please see our recent article on how to push data from your CRM into Google Analytics.

Webinar details:

Date: Wednesday 8th March

Time: 10:30am – 11:15am GMT

Speakers: Paul Shearing, Head of Analytics & Data Science, and Ian Harris, CEO

The webinar has now finished, but the recording is available to view here.

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