This week in digital

Danielle Birch

Digital Campaign Manager

This week in digital

Oscars mix-up for moonlight

The 89th Academy Awards took place this week, and it wasn’t without its dramas. After seeing Emma Stone win the Best Actress award for La La Land, the audience waited to see who would win the biggest accolade of the night; Best Picture. Faye Dunaway and Warren Beatty had the honour of presenting the award, but ended up announcing La La Land as the winner – when in fact Moonlight had won. A mistake of this magnitude has never happened before at the Oscars; cue lots of speculation on social media as to what had actually happened.  It later transpired that Warren Beatty had been given the card that announced Emma Stone’s win for La La Land. This led the blame back to those responsible for looking after the envelopes, PwC accountants Brian Cullinan and Martha Ruiz. Looks like they won’t be invited back next year…

School investment in Snapchat earns them millions


In a lot of cases, when companies go public, it tends only to benefit bankers and brokers. However, this week, we see how investment in an app can benefit a whole community. In 2012, Saint Francis High School, in Mountain View California, invested $15,000 in an app that was being used by students at the school. That app turned out to be Snapchat. The school sold some of its shares this week at the $17 opening price, and subsequently have raised $24 million. One of the goals of the school is to make education more affordable for the surrounding community, as tuition at the school costs $17,000 per year. Looks like this investment will help them reach their goals a lot quicker than expected!

Bitcoins surpass the worth of gold

For the first time ever, Bitcoins are worth more than gold. On 2nd March, one Bitcoin was worth $1,273 and one ounce of gold was worth $1,244. When Bitcoins first launched in January 2009, it was thought that they would be worth more than gold, however, due to their volatile price history, this hasn’t happened until now. This price swap may potentially lead to more mainstream investment in Bitcoins, so it seems likely that this figure will rise.



And finally…

At this year’s Mobile World Congress, Nokia relaunched their beloved handset from the 2000s – the 3310. The phone only has a 2.5G connectivity, a 2MP camera, and a low-resolution screen, so in the age of smartphones what’s the appeal? Nokia has stated that the phone could be used as a good backup handset if you’re on holiday or at a festival, especially due to the long battery life, but perhaps you might just want a break from having a smartphone glued to your hand. However, if you’re desperate to play Snake, you’ll have to wait a bit longer. The release date hasn’t been confirmed yet, so we’ll have to wait a couple of months to see if the new 3310 is going to be a reality or just a publicity stunt.

Nokia 3310