This Week in Digital
Google’s New Approach Following Advertiser Boycott
It’s been a tough week for Google with large firms, such as Marks & Spencer, HSBC and McDonald’s, all pulling their advertising from YouTube after an investigation found ads were appearing next to extremist content. By having their ads displayed next to such videos, brands may have unwittingly contributed money to extremist groups. In recent days, the growing advertiser boycott has spread to the USA and is now standing at around 250 companies.
Advertisers have been promised a new approach by Matt Brittin, Google’s president of business and operations for EMEA, focused on tightening up policies, improving controls for advertisers and working faster to take down content that breaks existing rules. Let’s watch this space!
Instagram Reaches 1 Million Advertisers
The rise of social media advertising is continuing with Instagram announcing this week it has reached 1 million active monthly advertisers. Even more remarkable is the growth from 200,000 advertisers just one year ago! Instagram has also announced a new in-app shopping feature to allow customers to book appointments with their Instagram profiles, which is set to launch in the next few months.
Twitter Fights Online Hate Speech
An automated tool has been rolled out by Google to help fight online hate speech. According to Twitter, the tool helps to identify and ban users involved in publishing offensive or violent material. In Twitter’s latest transparency report, 377,000 accounts in the first six months of 2016 were suspended for promoting terrorism. 74% off these were discovered by Twitter’s own spam-fighting tools – up from a third in last year’s figures.
Could Electronic Tattoos Control Smartphones?
Skin blemishes and wrinkles could soon be used to control smartphones with the invention of SkinMarks. Saarland University in Saarbrücken, Germany, has worked in collaboration with Google to invent a temporary electronic tattoo that attaches to your skin to control devices, such as mobile phones. The paper tattoo contains various sensors that interact with specific smartphone functions, with each one lasting a couple of days.
Everyone loves a cat video and this one has had the internet in overdrive this week. This cute little kitten was rescued from under a bush, and staff at the rescue centre soon noticed his ears wiggling whenever he drinks from a bottle. This adorable fur ball has now been called Little Bobby Bat Ears.