This week in digital

Rachel Perry

This week in digital

There is no flying away from this, United Airlines!

United Airlines had a major PR disaster this week over their handling of an overbooked Kentucky-bound flight. The airline selected several passengers to be removed from the flight after no passengers volunteered to transfer their seats to employees of the airline, who were required in Kentucky the next day. However, when one of the selected passengers refused to leave, he was forcibly removed by Chicago Aviation security officials, suffering injuries to his face.

Understandably, the video has gone viral with hashtags, such as #BoycottUnited, beginning to trend on Twitter. The company’s CEO, Oscar Munoz, was later interviewed on ABC News apologising and promising it will never happen again, but the passenger is now launching legal action against the airline. This story doesn’t look like it is going to go away anytime soon…

Snapchat encourages voting

The Electoral Commission has come up with a brand-new strategy to encourage younger people to register to vote in local government elections. They have created a ‘geofilter’ with Snapchat, which can be added to any photo and shared through social media.  This May marks the first time 16 and 17 year olds are eligible to vote in Scotland-wide local election.

They hope the filter will remind and encourage younger people to register to vote, as currently only 69% of 18-34 year olds are correctly registered in Britain compared to 96% of people aged 65 and over.


Carter loves chicken nuggets

We all learnt how much Carter Wilkerson loves chicken nuggets this week after he tweeted Wendy’s to ask how many retweets he would need for a year’s worth of free chicken. Carter was set a target of 18 million retweets by the brand and the tweet has since gone viral.

The post has been retweeted by over 2.7 million people, including Google and Amazon, making it the most popular tweet of 2017 so far and third most popular tweet ever. Come on Carter, we are rooting for you! #NuggsForCarter

The rise of mobile leads to £10 billion digital ad spend

shutterstock_617861423Digital ad spend continues to rise, with a growth of 17% last year largely fuelled by a bigger focus on mobile. A report from PwC and IAB UK has shown that £10.3bn was spent in the UK in 2016, with mobile ad spend being a driving force having doubled to £3.87bn.

Mobile video ad spending doubled in the same period to £693m, reflecting the fact that more and more people are viewing video on mobile devices.

And finally…

Who would have thought a sneezing dog could be so popular? This three-year-old Cavapoo, called Rocco, has been taught to sneeze on command and people are loving it!

Owner Tara Stray has also taught the little fur ball how to perform high-fives, rollover and scratch his belly. She is now even teaching him to sing as his next trick.