This Week in Digital



#WINTERISHERE

Game of Thrones fans across the world are eagerly awaiting the premiere of season 7 on 16th July. This week, they launched their #WinterIsHere social media campaign on the Summer Solstice as the trailer for the new season was released. As part of the campaign, HBO released Game of Thrones content via the Twitter Emoji Engine. Fans had to use the right combinations of emojis and then use the hashtag #WinterIsHere to reveal character posters, with seven different ones to find. We better get tweeting!

Google Tackles Extremist Content

This week, Google announced new measures in the battle against extremist content on YouTube. The company has said it will take a much tougher stance including hiding content behind video warnings and they will use machine learning so its automated systems can better identify terror-related videos on its platform. YouTube is also doubling the size of its Trusted Flagger Programme, the expert team that reviews flagged content. Google isn’t the only company tightening its policies in-light of Government pressure. Facebook announced last week it would be using artificial intelligence to help recognise imagery, video and text promoting extremist material.

KFC to Launch Chicken in Space

KFC has launched a new website this week to allow people to follow their latest campaign. The brand is sending their best-selling sandwich, the Zinger Chicken Sandwich, into space. The launch was due to take place on 22nd June but due to ground wind conditions it has been postponed until this weekend. Whilst the flight is part of a publicity campaign for KFC, is it an important flight test for World View who are using one of their Stratollite high-altitude balloon systems for the four-day test flight. 

Sophia the Human Robot Freaks Everyone Out

Viewers of Good Morning Britain were a little freaked out on Wednesday after the show was visited by a human robot called Sophia. The life-like robot uses artificial intelligence to react to how people act and talk and was invented by American robotics expert David Hanson. Sophia is also capable of blinking and smiling as she has 62 facial and neck mechanisms under her ‘skin’ to create natural movement to express emotion. Twitter users were a little freaked out by the whole thing…

And Finally…

This week, scientists at Bristol Robotics Lab have made a very interesting discovery! They have worked out how to turn urine into electricity using micro-organisms. The system will be trialled at Glastonbury Festival this year. Watch the video below to find out exactly how it is done!