1 | Treat others as we would expect to be treatedIf we apply this benchmark to everything we do, internally and externally, we will do the right thing.
2 | Be open with our clients about the techniques we use to help them win onlineWe want to dispel the myth that search marketing is a dark art. It isn’t. It is a hybrid of mathematics and other techniques which are honest and ethical, and that have been proven to improve your results online. We are open with our clients about the work that we are doing. We want our clients to stay with us because what we do is effective, skilful and efficient; not because we have secret techniques that they are afraid of losing.
3 | Recruit and retain the best staffWe ensure our staff are clever, motivated and well looked after. It is hard to recruit the best people, but this is what we strive to do. When we get the right people on board, we want them to feel part of something that they do not want to leave. Our staff know that they are part of an elite team, and they must be at their best at all times to maintain our high standards.
4 | Be accountable at all times
We all accept personal responsibility for our actions and results. We focus on finding solutions and achieving results – not blaming or making excuses. We keep our promises and at all times we do what we say we are going to do.
5 | Be the best
Our aim is to produce the best results possible for our clients. We do this by recruiting the best people, creating the best software solutions, working ethically within the best procedures and communicating our efforts in the most transparent way possible.