Google Analytics 360

Advanced analytics for national and global enterprises

Property roll-up reporting

Data freshness

Unsampled reporting

Data-driven attribution

Integration with the Google enterprise stack

Why Google Analytics 360?

Google Analytics 360, part of the Google Marketing Platform, offers a powerful and integrated analytics solution for today’s biggest enterprises.

If you have hit the traffic or property limitations of Google Analytics, or if you just need fresher data and enhanced technical support, Google Analytics 360 can improve the impact of your marketing across every screen, channel and moment in your customers’ journeys.

Expert implementation

Our specialist analytics and data science team draws on decades of experience to work with enterprise-level clients wanting a data partner for their Google Analytics 360 solution.

Our services will help you leverage the advanced features of Google Analytics 360, backed up by the security of a concrete service level agreement for your mission-critical marketing programmes.

Are you ready to upgrade to Google Analytics 360?Ask one of our team

Implementation and migration

In addition to providing you with the software license, we work alongside your teams to ensure your Google Analytics 360 is set up correctly to capture the right data.

Our team has hands-on experience migrating from other solutions, including Adobe Analytics, DC Storm (Rakuten), and Coremetrics (IBM Analytics), and will work with your development team to deliver a smooth and pain-free migration.

Ongoing support and consultancy

Your dedicated Search Laboratory team will work hand-in-hand with your team to design solutions focused based on how, why and when your customers buy from or engage with you.

We then help plan, implement and refine your solution, to ensure you leverage the full power of Google Analytics 360.

“To run a successful campaign, you need a good relationship and a certain level of trust. In that respect we are in a really good place with Search Laboratory.”


Watch this video if you want to hear:

  • How third-party cookie data is now much more limited than it used to be
  • What this means for your online advertising
  • Some of the ways you can utilise first-party data across the Google Marketing Platform to maximise ROI on your digital spend
  • Real use cases of this in action

What can the Google Analytics 360 Suite do for you?Speak to one of our experts

Related services

Get the latest digital marketing insights delivered to your inbox