We offer completely bespoke training services to help you with all your analytics requirements. We are officially certified in and provide training on the following products for both standard and 360 versions:
- Google Analytics
- Google Tag Manager
- Google Data Studio
- Google Optimize
We undertake a full requirement scoping to understand your needs and tailor a training plan to suit your business. Google Analytics and the suite of products is extremely complex, so it’s extremely important that any training delivered is pitched at the right level and tailored to the understanding of the audience.
To make the most out of your investment in the Google Analytics 360 suite, we strongly recommend a series of training sessions. These will be tailored to the needs of various stakeholders within your business.
Access and interpretation of the analytics products are not exclusively for the web or marketing team, it can provide useful data for all sorts of different areas in the business. From the merchandise team to the finance team or the board of directors, analytics can provide information relevant to every aspect of the business. Our training can ensure these different stakeholders can self-serve and access the important information they need, when they need it.
By instilling an analytics culture throughout the business, it becomes easier for everyone to work towards the same goals.
We are Google Analytics Certified Sales Partners – one of only 11 in the UK. This, coupled with our seven years as a service partner ensures we are one of the most experienced companies.
Our trainers are extremely experienced digital marketers with collectively over 25 years as GAIQ qualified individuals.
All our training is built to the individual needs of our clients, however below are a few examples to give you a flavour of the types of things we can cover:
- Enhanced Ecommerce
- Custom channel groupings
- Using filters and segments
- How to interpret reports
- Creating branded templates
- Creating calculated fields
- Easy ways of presenting data clearly
Google Tag Manager
- What are tags, variables and triggers
- Creating workspaces
- Testing and debugging before publishing
Please get in touch to find out how Google analytics training can benefit your business.