In this episode, the team discuss the lessons learned from last year’s holiday season, the trends across digital channels and their predictions on the role of the high street this year.

They recommend strategies to maximise your Black Friday sales, including taking into account the lifetime value of a customer, best practices for using automated bid strategies, adapting a bespoke media strategy for marketplaces and tapping into audiences’ discovery mindset. The team also cover the implications of privacy, with users opting out of cookies and the effect this has on retargeting and audiences.

Topics of discussion:

• What trends did we see in the last holiday season and what learnings can we take into this peak sales period
• Predictions on what role the highstreet will play and whether consumers will flock back to stores
• How consumer behaviours are changing and what retailers can do to adapt and serve these new expectations
• Strategies to maximise sales across your digital channels
• How privacy regulations play into all of this.

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