Go global with Search Laboratory The Royal Institution, London // 22nd September 2015

The Event

Following on from the success of our client conferences on SEO, PPC and Programmatic, we are opening our latest in the series on international digital marketing to a wider audience and we would love for you to join us there. We will also be joined by Google who will go into the potential of ecommerce markets globally.  

If you are having trouble deciding on which country to enter next or your digital marketing campaigns have fallen flat in new markets, let us guide you in the right direction as how to embrace these new opportunities and get the return you deserve.

To secure your free place at this event, please use the form at the bottom of the page

Location Map

Agenda:

8:15 - 9:00am
Breakfast served and registration

9:00 - 9:10am
Introduction and welcome

Tim Carr

Tim Carr - Operations Director

9:10 - 9:40am
The Global Opportunity

We are delighted to be able to bring you a guest speaker from Google who will give insights on how to crack the world's largest ecommerce markets. Alex Blaikley (Industry Head at Google) will delve into the top ten growing markets in ecommerce. Including the UK the top four performers are USA, China and Germany with these markets being expected to double in size by 2018 this will increase spending in these four countries alone by £320bn. Using this knowledge will enable you to choose the correct market to enter with your business.

alexgoogle

Alex Blaikley - Industry Head (Agency), Google

9:40 - 10:10am
Localising your site

This session will provide the basics of what you need to understand when moving your site into other languages including technology, services and options to consider.  There are many approaches to this and we will provide information and advice around these as well as the hidden pitfalls you would never spot.

ian-harris

Ian Harris, CEO

10:10 - 10:40am
International Biddable Media

An effective paid media campaign is your first step to successful market entry and will return much quicker returns than organic search so this should always be your first concern. In this session you will find out about the pitfalls of using straightforward translations as part of your paid media campaigns including examples of where this approach went horribly wrong. The cultural nuances that can only be determined by native linguists will help to increase conversions rates and ensure a profitable campaign. In the UK the search market is dominated by Google, but in other territories this simply isn't the case. Find out the subtle differences between these global search giants including Yandex and Baidu.

pete whitmarsh

Pete Whitmarsh - Head of Paid Media

10:40 - 11:00am
Coffee Break

11:00 - 11:20am
International Technical SEO

Technical SEO is often an overlooked part of businesses' global expansion plans but it is in fact one of the most critically important. Getting a digital agency to advise on the best way to mark-up your site to point users to the correct country site and inform the search engine of the differences between multiple sites. Find out why not doing this from the outset could set you back and lose potential revenue.

Jamie White, Head of Technical SEO

Jamie White - Head of Technical SEO

11:20 - 11:40am
Content & Online PR in Multiple Languages

If you have a great piece of content, you want to get the best exposure you can from it so you could decide to translate it into multiple languages. For some content ideas this will work perfectly. However, there are pros and cons to this approach and this may mean that the potential reach for a market is not achieved and with a small amount of culturally sensitive amends it could have flown. This section will also include differences in global markets' social media consumption and where your content is most likely to be picked up and where. 

freia

Freia Muehlenbein - Head of Content & Online PR

11:40 - 12:00pm
Effective International Campaign Management

Tying together an international strategy can be hard - and expensive. Without the right people in-house an agency is the only way to gain insight from native linguists with the necessary market and digital knowledge without expensive wage packets. Our approach is unique in that we have a network of trained linguists from across the globe in-house and working on a freelance basis that can assist with any language needed. This talk will show you exactly how we do that.

julia

Julia Dettler - Head of International

12:00 - 12:20pm
Panel Discussion

This is your opportunity to ask any of our speakers about the struggles you are having with your own international digital marketing.

International conference speakers

All speakers

12:20 - 12:30pm
Summary and close

A summary of the day including key takeaways to help improve your international digital marketing campaigns.

Tim Carr

Tim Carr - Operations Director

A BIT ABOUT THE SPEAKERS...

Tim Carr - Operations Director

Tim CarrTim is Operations Director at Search Laboratory. It is Tim's responsibility to ensure that all our staff are using the best possible practices and processes and that they are delivering the right results for our clients. Tim previously spent 11 years working in the translation and localisation industry for The Big Word, undertaking various roles and implementing large-scale translation projects for clients such as IBM, Honda and HSBC. Due to his expertise in translation and localisation, Tim has played a major role in developing our international search offering.

Alex Blaikley - Industry Head (Agency), Google

alexgoogleAlex Blaikley has been at Google for nearly three years working with regional media agencies and their clients to get the best from Google related products and features. Having previously worked at BSkyB and The Telegraph Group, Alex has worked in the digital industry for over 15 years.

Ian Harris - CEO

ian-harrisIan’s career began in programming; this led to him being appointed as CTO for one of the world's largest web localisation companies. In this role Ian witnessed large organisations trying to build search campaigns in other languages; either by translating keywords or using a student intern. Ian created Search Laboratory to fill this gap in the market and provide a dedicated international digital marketing service. Ian's approach was unique – he used mathematical methods to improve the efficiency and profitability for his clients in any language.


Pete Whitmarsh - Head of Paid Media

pete whitmarshPete Whitmarsh is Head of Paid Media at Search Laboratory. Pete joined the team in 2010, after graduating from the University of Manchester with a degree in Maths and a brief stint playing professional poker. In 2011 Pete took over management of the department, driving the team forward and managing the latest innovations and best practices in paid search and programmatic advertising. The team has since grown to 20 people managing close to 100 clients in 35 languages worldwide.

Jamie White, Head of Technical SEO

Jamie White, Head of Technical SEOJamie joined Search Laboratory two years ago as an SEO Account Manager, having previously headed up the SEO department at a smaller agency. Since then he has been promoted to Head of Technical SEO and is responsible for overseeing all of our clients' technical SEO with his team.

Freia Muehlenbein, Head of Content & Online PR

freiaFreia joined Search Laboratory nearly five years ago as our first full-time Off-Page SEO Executive. Since then Freia has been integral to building up the Content and Online PR department and now oversees a team of over 50 people.

Julia Dettler, Head of International

juliaJulia Dettler is Head of International at Search Laboratory. Julia joined the company in 2011 as our first full-time member of staff in the mother-tongue linguist team. Since then she has been promoted to management roles and now heads the department which now boasts over ten languages on a full-time basis and over 20 staff.


Thank you for showing interest in our International Digital Marketing Conference

 

If you are having trouble deciding on which country to enter next or your digital marketing campaigns have fallen flat in new markets, let us guide you in the right direction as how to embrace these new opportunities and get the return you deserve.

Please register for your free place using the form below.
Please be aware that places are limited and will be allocated on a first come, first served basis.


Event Location