Internet Retailing Expo [Media]

 

Retail PPC Secrets | Pete Whitmarsh

Watch Pete's insightful talk on how to improve the effectiveness of your paid search campaigns including innovation in the world of PPC, automation techniques, common mistakes and how to avoid them, thoughts for the future and what we expect to see coming soon and how this will change the way we measure the success of our accounts.

 

What is quality content marketing? | Ian Harris

Content marketing relies on the creation of quality content. Good quality content will get shared, linked, and will provide huge PR and SEO benefits, as well as direct traffic and conversions. But what is quality content? Ian Harris looks at the science behind what defines quality content from both a user perspective and also a Google / SEO perspective. Armed with the science behind quality, it is much easier for you to replicate it time and time again. You will see examples of this in action and take away some actionable insights into how to make your content marketing better.