Digital PR Executive

Search Laboratory is a multi-award-winning, digital marketing agency. We work with a range of clients on a global scale, helping brands grow internationally through building profitable integrated digital strategies. We employ and attract talent from all around the world and are proud to have made the Sunday Times Top 100 Best Companies to Work for list 8 times!

In this exciting role, you’ll be working hard to make sure our outstanding content is picked up by journalists, online influencers, and bloggers. You’ll play a vital part in our strong and passionate team who are experts in what they do.

What to expect from the role:

As a Digital PR Executive you will help to implement media and outreach promotion plans, selling in PR and link building campaigns and content to get maximum results. Your role will involve building relationships with journalists, publishers and influencers, creating effective media lists and outreaching stories to the media to achieve results. You will work across multiple clients and will also support with generating ideas and reporting on results.

You will be involved in creating and implementing campaigns that increase the coverage of our content and social engagement. On a daily basis, you could be building relationships and pitching ideas to journalists or even influencing content pieces before they are created.

Full training will be provided within this role but what we are looking for is someone target driven, great at building and maintaining relationships, creative, and good at problem-solving.

Your day responsibilities would include:

  • Pitching press releases and content ideas to national, regional and trade journalists, working across a wide variety of sectors, both B2C and B2B
  • Building strong relationships with key journalists and influencers in order to achieve results
  • Keeping on top of the media landscape, identifying opportunities for campaigns, stories and link building
  • Helping brainstorm and develop PR campaigns and link earning tactics to meet client KPIs
  • Creating effective media lists for outreach, as well as sourcing and liaise with influencers
  • Monitoring media coverage and reporting results to the wider team and clients
  • Implementing other link acquisition tactics; link reclamation, existing brand mentions, replicating competitor backlinks, etc.

What we need from you:

  • A solid understanding of PR/Digital PR
  • Relevant experience in a similar role
  • A degree- in English, Digital Marketing, PR or Journalism is desired but not essential
  • English language fluency- written and spoken
  • Strong presentation and organisation skills
  • A problem solver and team plater
  • Good communications skills and relation management skills

What you can expect from us:

We champion wellbeing and want everyone to have a great work-life balance and we believe flexible working hours are key to achieving this. Other benefits include:

  • Becoming a member of CIPR and work towards becoming an accredited PR Practitioner
  • Competitive salary with performance-related pay reviews every year
  • Up to 27 days holiday with the option to purchase 5 extra days at a reduced rate
  • Healthcare benefits
  • Company pension
  • Free parking
  • Company-wide paid social events
  • …and many more!

If you would like to be an integral part of our ongoing success story – we would love to hear from you. You can read honest and open reviews about Search Laboratory on Glassdoor and our Facebook page will give you a really good idea about what it’s like to work at the Lab.

We believe in equality of opportunity and we want to attract and retain a diverse range of talent. Our ambition is to have an inclusive culture where everyone can be themselves and reach their full potential. Apply online or call 0113 212 1211 to find out more.

Reporting to: Senior PR Manager

Job Purpose: You’ll be working hard to make sure our outstanding content is picked up by journalists, online influencers, and bloggers. You’ll play a vital part in our strong and passionate team who are experts in what they do.

Think you have the necessary skills and experience?

Apply here Contact us
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