This is more than just a job: it’s the start of a career in an exciting and constantly growing industry. You don’t need prior experience – an analytical mind-set, the ability to contribute creative ideas and a strong desire to learn are the only necessary starting blocks.
‘Programmatic’ is the latest form of online advertising. Advertisers can buy advertising space and show different adverts to different users depending on their age, gender and unique online preferences. As this is such a targeted approach, it’s an extremely successful method of digital marketing. Managing Programmatic campaigns (or Real Time Bidding as it is also known), requires the use of both the logical and creative sides of your brain.
We outline and deliver compelling and targeted advertising strategies that will drive traffic to our client’s websites. First, we identify their target audience, then we decide how best to communicate with them. The decisions we make are based on the data and evidence we gather – this is where the logic and number crunching comes in!
Analysing research and audience data will help you to make informed recommendations. Each strategy might encompass a number of different platforms including desktop, video, mobile and social media, which is why a creative outlook is a must. Checking the progress of each campaign, and on-going reporting will also be an important element of the role: ensuring we achieve the best possible return on our client’s investment.
Check out our company reviews on Glassdoor and get a feel for what it’s like to work for a Sunday Times Top 100 Employer (six times!) through our Facebook page. We have fantastic training that will really help you to develop in this dynamic and varied area of online marketing.
We have modern offices in Leeds with free parking, and great perks such as free gym membership, healthcare benefits, free drink Fridays, company-wide paid social events, pension, and many more. Give our recruitment team a call if you want to hear more about this role and our award-winning agency!
Reporting to: Head of Programmatic
Job Purpose: You will help deliver targeted advertising strategies and will analyse research and audience data to make informed recommendations. You will carry out on-going reporting to track the progress of each campaign to ensure we achieve the best possible return on our client’s investment.