Head of Programmatic / Display Advertising

This really is an exciting time to lead our Programmatic / Display Advertising department. As more and more of our clients are transferring their traditional advertising budgets, our programmatic / display advertising offering has progressed tremendously over the years. Because Programmatic is the fastest growing online advertising channel, we fully expect this upward trajectory to continue. With the kudos also of working for one of the biggest Digital Marketing agencies in Yorkshire and a Sunday Times Top 100 Employer.

As Head of Programmatic you will continue to drive and shape our offering, whilst leading and developing the team. As the team grows, you will also support the management of some key programmatic clients. You will advise them strategically and creatively on the set-up of their display campaigns. You will have experience managing programmatic services and you will be passionate about offering an excellent service.

By knowing the client inside out, and by understanding the goals of each campaign, you will present a compelling targeted advertising strategy that will drive an uplift in online visibility and performance. Each strategy might encompass a number of different platforms including desktop, video, mobile, social media and native. Liaising and building relationships with clients and media sales companies will be essential to ensure we are able to negotiate and obtain the best advertising rates possible.

Checking progress and on-going reporting will also be an important element of the role because the decisions we make are based on the data and evidence we gather. By monitoring media buying strategies and keeping up to date with industry research, audience and distribution figures, you will make strategic recommendations for the direction of our campaigns. Logic, innovation and creativity are perfectly combined in this position. As the Programmatic expert, you will attend and lead client meetings, delivering insight and advice.

Other duties include:

  • Developing the Programmatic offering in order to provide the best possible service and an excellent sales and marketing strategy
  • Identifying, appraising, pursuing and winning new business opportunities by working closely with the sales team
  • Contributing to the sales strategy for growth of the Programmatic division
  • Making recommendations on recruitment requirements and the future structure of the Programmatic team
  • Managing and developing team members
  • Providing regular reports on activity to the Head of Paid Media
  • Attending and speaking at conferences

This will be a challenging and rewarding role. You will be given autonomy and freedom and will play a pivotal role in shaping the way we do business. This is whilst working for a forward-thinking and multi award-winning agency. We work in modern offices 4 miles out from Leeds city centre with free parking, an on-site eatery, games tables….and there’s always plenty of free Yorkshire tea. We offer excellent benefits including free gym membership, company pension and a healthcare cash plan. If you are from a media buying background, if you have worked for a full-service agency, or if you are already in a similar role – we would love to hear from you.

Reporting to: Head of Paid Media

Job Purpose: You will present a compelling targeted advertising strategy that will drive an uplift in online visibility and performance for our clients. You will also check the progress of campaigns and provide on-going reporting that will inform strategic recommendations for the direction of campaigns.

Think you have the necessary skills and experience?

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