Leveraging optimisation and experimentation to drive growth (Webinar)

Friday 1st December 2023

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Webinar details

Date:Friday 1st December 2023
Time:11:00 am GMT

What is this webinar about?

With the recent sunset of Google Optimize and Optimize 360, businesses now have the opportunity to revamp their strategies and embrace new innovative conversion rate testing solutions.

In this webinar, we are joined by Optimizely, a leading digital experience platform provider, to explore how large-scale businesses can supercharge their experimentation efforts to deliver genuine growth.

Recently awarded Optimizely Experimentation Partner of the Year 2023, we will illustrate how, when done right, CRO (Conversion Rate Optimisation) enables aspirational online experiences for your customers. Together, we will showcase the tools you need to elevate your digital innovation initiatives, allowing you to stay ahead of your competitors in this rapidly evolving landscape.

What you will learn:

Discover how experimentation drives value by effectively monitoring what truly matters to your business
Uncover the advantages of harnessing the power of Optimizely for your experimentation efforts
Gain insights into our process of delivering digital experimentation and innovation that translates into growth for our enterprise-level clients
Optimisation best practices and a roadmap to achieving cutting-edge digital experiences

Meet your speakers

Chris Attewell, CEO

Chris joined Search Laboratory in 2012 and has helped clients including VISA, glh Hotels and Citrix to grow their online traffic and revenue during that time. As CEO, Chris provides strategic leadership and direction for Search Laboratory’s operations in the UK and the US, working with clients and internal teams to deliver profitable online customer acquisition campaigns across multiple countries.

Hans Hoogenboom, Head of CRO

Hans has been with Search Laboratory since November 2022 and, as Head of CRO, develops and leads our CRO offering. Hans’ aim is to create innovative and iterative experimentation programmes by combining data analysis, user research, UX, usability research, and design, to sustainably increase the performance of clients including Riviera Travel, Appian, and Mumsnet.

Simon Chapman, Director of Partner Enablement & Solution Architecture at Optimizely

Simon joined Optimizely in 2022 after previously working at Acquia, Adobe, Salesforce, and SugarCRM. Within his role, Simon specialises in CMS, integrations, and personalisation.

Join this webinar and gain valuable insights to help revamp your strategies and embrace innovative conversion rate testing solutions.

Register now to reserve your spot

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