In this online workshop, our Head of Digital Strategy, Jimmy McCann, and our Head of Programmatic, James Kenny explore what the demise of third-party data means for advertisers and how you can adapt your digital marketing for a post-cookie world.
The workshop uncovers how you can best preserve and enrich your data, gather valuable insights and utilise your first-party data to target your customers more effectively.
Jimmy is Search Laboratory’s lead adviser on using data in cross-channel digital strategy. He has worked at a strategic level with global brands, including Citrix and Kingston Technologies.
James has has been instrumental in the growth of the Programmatic department, and central to Search Laboratory becoming Display & Video 360 certified. James has extensive experience working with a variety of national and international clients and managed campaigns in 86 countries worldwide.
