If your online business is targeting South Korea then Naver cannot be disregarded, with over 130 million search queries and one-third of South Korea’s population visiting Naver.com every day.
The name “Naver” derives from the word “navigate”, which fits with the search engine’s aim of aiding users navigation of the web to the sites they require.
Naver allows for traditional pay-per-click advertising, through what Naver calls Click Choice Advertisement. However, there are other ways to promote your brand on Naver which can differ from some of the larger search engines.
Time Choice Advertisement allows you to pay a one-off sum which will ensure exposure for a certain amount of time without any change in rank. Brand Search Advertisement provides brands with a mini microsite within the ad block itself, which will take up more space on the SERPs when both the term and corresponding keywords are used.
If you think you are missing out on the opportunity to grow your online business in South Korea contact us today to discuss how we can help you.