Yahoo has a range of search marketing tools and services that can be utilised for your online marketing campaigns such as local advertising, sponsored search and Yahoo Publisher Network.

Much like Bing, Yahoo is focused on creating personalised experiences for its users therefore returning results that are more likely to convert as Yahoo is able to track users across multiple devices around the world so that when a user searches their previous search results define what the search engine displays to the user.

Yahoo is able to do this by connecting user activity across a number of devices which ultimately means that your online marketing campaigns are shown to people with a genuine interest in your business and are more likely to make a conversion on your site.




If you think your business is missing out on the benefits of advertising on Yahoo, contact us today for more information.