Link Building

Link building is a critically important part of any successful SEO campaign. It  looks to increase your position in the SERPs by increasing the ‘authority’ of your website in the eyes of the search engines.This is done by building high quality and relevant links to your website from credible, authoritative third party websites. The most valuable links are inevitably the most difficult to obtain e.g. links from University, major news or governmental sites.

Above is a selection of sites we have built links from on behalf of our clients.

Customer-Centric Link Building

We believe in using only ethical techniques that put the website user’s needs at the heart of any link building strategy. This customer-centric approach ensures that improved rankings achieved for our clients are sustainable and of real benefit to their end customers.

Link building, done properly, is labour intensive and requires a broad set of skills. The key is to create interesting and unique content that takes advantage of social networking and people's natural desire to share good content. People should want to share your content and link to your website not because you ask them to, but because they want to.

We can devise the best strategy for your business and then develop, design, and launch content for you. All content creation is bespoke and tailored to the client’s sector, budget and flexibility.

Creativity is key. The best link building campaigns are diverse and might include a mixture of content including but not limited to:

  • Press releases / online PR
  • Blogs and guest blogs
  • Bespoke research and whitepapers
  • 'How to' guides
  • Infographics
  • Competitions and quizzes
  • Partnerships
  • Viral videos or games

All of these forms of content are designed to interest your target audience and generate natural links to your website.

Ethical SEO vs. no SEO

Low quality links, link spam and other unethical practices benefit no one. They will damage your credibility with your customers and could damage your rankings in the search engines too. Search Laboratory is an advocate of consumer-centric SEO and our approach is transparent and auditable.

LinkLabTM: Transparent SEO Reporting

Our bespoke in house system LinkLabTM tracks and monitors all our link building activity and checks whether links built remain live. Our clients benefit from in-depth monthly reporting based on the KPIs outlined at the start of campaigns. This can include: SERP positions, revenue, traffic and ROI.

Contact us today to find out how we can help you build natural, high quality and effective links to your website. Alternatively you can ring us on +44 113 212 1211.