Link building is a critically important part of any successful SEO campaign. It looks to increase your position in the SERPs by increasing the ‘authority’ of your website in the eyes of the search engines.This is done by building high quality and relevant links to your website from credible, authoritative third party websites. The most valuable links are inevitably the most difficult to obtain e.g. links from University, major news or governmental sites.
Above is a selection of sites we have built links from on behalf of our clients.
Customer-Centric Link BuildingWe believe in using only ethical techniques that put the website user’s needs at the heart of any link building strategy. This customer-centric approach ensures that improved rankings achieved for our clients are sustainable and of real benefit to their end customers. Link building, done properly, is labour intensive and requires a broad set of skills. The key is to create interesting and unique content that takes advantage of social networking and people’s natural desire to share good content. People should want to share your content and link to your website not because you ask them to, but because they want to. We can devise the best strategy for your business and then develop, design, and launch content for you. All content creation is bespoke and tailored to the client’s sector, budget and flexibility. Creativity is key. The best link building campaigns are diverse and might include a mixture of content including but not limited to:
- Press releases / online PR
- Blogs and guest blogs
- Bespoke research and whitepapers
- ‘How to’ guides
- Competitions and quizzes
- Viral videos or games