Web Analytics

Web Analytics Services

Measuring the performance of your website and behaviour of your visitors is a core function in any web based business. As a Google Analytics Certified Partner (GACP) Search Laboratory specialises in implementing and interpreting web analytics to ensure you are getting the most out of your setup. A good analytics implementation should provide you with data to make quick and accurate decisions about your website, its design and the returns you are getting from the traffic it receives.

Our Analytics services include:


With well over 100 successful Google Analytics implementations, Search Laboratory are experts in analysing a company’s web analytics needs. We can come up with an implementation plan that puts the knowledge you need at your fingertips. Our implementations can cover some of the points below and much more:

  • Initial Requirements Analysis
  • Site Goal and Performance Metric Definition
  • Detailed Page Tagging Instruction
  • Quality Assurance and verification
  • Traffic Segmentation
  • Automated & Custom reporting
  • Advanced Profiles & filtering (using regular expressions)
  • Goal Funnel Setup
  • Ecommerce & Order Tracking
  • Sub Domain & Cross Domain Tracking
  • Adwords & Other traffic Source Integration

Trouble Shooting & Technical Support

A very high proportion of the millions of Google Analytics accounts out there have got errors in the implementation. With complex sites and different domains and sub domains this can easily happen. Search Laboratory is able to provide help and advice to debug and troubleshoot your problems and ensure all your data is accurate and trustworthy.

Analysis & Recommendations

Already have an analytics implementation but need help interpreting the data? We also offer services to provide regular analysis and interpretation of your data. You will get monthly recommendations on how people are using your website and, more importantly, how to improve it!


We also provide training to your in-house team members to help them make the most of your implementation.

Contact us to discuss your bespoke Analytics requirements.