80% of internet users own a smartphone. Furthermore, research has shown that using social media is the most popular behaviour on these devices. This creates a big opportunity for brands with a mobile-optimised website, to communicate with their target audience in a new and innovative way.
Whether your goal is to build brand awareness, remarket, increase conversions to a specific CPA or grow your social following, our in-house social media experts are trained in a variety of direct response and branding strategies.
The Biggest Social Platforms
We specialise in Facebook, Instagram, LinkedIn, Pinterest and Twitter advertising. By choosing the most relevant platform to best achieve your goals, we create strategies that not only drive their own results but complement and support your other marketing activity.
Our mathematical approach puts data at the forefront of your strategy. By regularly analysing your campaign performance, we’re able to carry out optimisations on how we bid for the advertising space, the advert itself and the audience we’re showing it to. The more data we collect, the more statistically sound your campaign becomes.
Finding Your Audience
Using audience profile tools and sophisticated algorithms, we create highly-focussed advertising campaigns which target the users who are most likely to engage and convert with your brand. By analysing user behaviour and demographic data, we then find out who the end consumer is, what they like and what income bracket they belong to. This analytical approach creates accurate targeting for a high ROI.
By integrating 1st party data, we have the ability to develop conversion-focussed remarketing campaigns which drive potential customers, who have visited the website or interacted with the brand, down the conversion funnel. By then segmenting users based on their behaviour, we can serve different ads to different groups, based on what information they already know and how far along the conversion funnel they are.
If you want to know how social media advertising could help you achieve your business objectives, contact us today on +44 113 212 1211.