This webinar will discuss what Search Ads 360 is and what the benefits of it are. It will also explore how Search Ads 360 integrates with the rest of the tools in the Google Marketing Platform.
Our Assistant Head of Paid Media, Ryan Jones will illustrate how to effectively utilise Search Ads 360 to improve ad performance. Ryan will also provide an insight into different auto-bidding strategies and how to implement them to maximise the value of your paid search campaigns.
How Search Ads 360 integrates with the rest of the Google Marketing Platform
Different auto-bidding strategies and how to implement these to power your campaigns
How using Search Ads 360 with Data Studio unifies reporting
How to effectively utilise Search Ads 360 to improve ad performance and run cost-effective ad campaigns
Some examples of how to put this into action
Meet your speaker
Ryan Jones, Assistant Head of Paid Media
Ryan has worked in the PPC team at Search Laboratory for over eight years and has been instrumental in the progression of our Paid Media department. Ryan has extensive experience working with a variety of national and international clients covering a range of different sectors providing tracking and analytics solutions and troubleshooting support.
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