At our Google Analytics 360 Suite seminar, we showcased how the Google Analytics 360 Suite offers a powerful and integrated analytics solution for today's biggest enterprises, enabling senior marketers to make smarter, data-driven marketing decisions, improving the impact of their marketing across every screen, channel and moment in today’s customer journey.
Here are videos of the morning event, which was held at The Royal Institution in London's Mayfair. The event saw talks from Search Laboratory's own in-house experts, as well as a special guest speaker from Google, Justus Mallach, who is an attribution and measurement specialist.
If you have any questions about your own analytics or would like to know more about how to better attribute your own digital marketing, contact us and we will be happy to help.
An Introduction to the Event
Ian Harris - CEO, Search Laboratory
An Introduction to the Google Analytics 360 Suite
Chris Attewell - Global Sales Director, Search Laboratory
Chris introduces the Google Analytics 360 Suite, which is designed to deliver deeper insights into when, why and how your customers buy from or engage with you so you can make better marketing decisions based on accurate data.
Chris gives a brief introduction to the Suite and why large companies are choosing Google Analytics 360.
Global Trends on Attribution and Measurement
Justus Mallach - Attribution and Measurement Specialist, Google
Justus discusses why proper attribution modelling is the key to beating your competitors in an ever evolving digital landscape.
The Challenges of Attribution
Angus Hamilton - CTO, Search Laboratory
Angus discusses how getting attribution right means knowing where you can drive incremental revenue from your marketing channels.
Seeing through the hype and complexity to get to the actionable insight is difficult. Angus explains how the data-driven approach in the Google Analytics 360 Suite will help you make sense of this complex world, and provide an easy to follow explanation of attribution modelling.
Analytics Customisation and Advanced Features
Paul Shearing - Head of Analytics and Data Science, Search Laboratory
Paul shows you how to get deeper insights from customising your implementation and utilising some of the powerful Google Analytics 360 advanced features.
Using real-use cases, Paul outlines some of the more powerful features of Google Analytics for advanced marketers, and the benefits they can yield for your business when used effectively. Customisation, online-offline integration, and Google BigQuery will all be covered in this insight into what the platform can deliver.
Cross-Channel Audience Insights
Ed Blakeway - Head of Programmatic, Search Laboratory
In this session, Ed discusses how you can make it easier for your clients to buy from you by using Audiences within Analytics 360 to create and integrate your audiences with other platforms, including DoubleClick Bid Manager, for delivering deeper insights into how your customers behave.
Ed will also show you how to target your customers with the right message at the right time while keeping your brand safe across your digital marketing channels.