Engaging experts and influencers is an easy and effective way to get the best out of your content and online PR activities. No one expects you to know every little update, detail, law, or aspect of the industry your client is situated in.
However, there are more than enough people out there that are happy to support you with your content creation. Who better to ask than an industry expert or someone who is able to influence your target audience? We all know that content is king, but do we all know that working with experts and influencers will not only improve the quality of our content, but also the quality of links to the content?
In order to explain this relationship, I have created a video animation using Powtoon:
What’s your experience with influencer engagement? Let us know @searchlabs