Case Study
A leading multinational SaaS company specializing in a broad range of digital transformation solutions struggled with organic performance in various territories. The business wanted to increase page and domain authority in these specific markets and, by doing so, increase keyword rankings on search engines.
Another goal was to identify other topics where they could become more of an authority and transfer these insights into other international campaigns. After achieving previous success for another SaaS company, increasing non-branded clicks, our International SEO, Technical SEO, and Translation teams set to work.
Identifying keyword topics with the highest opportunities and creating localized content aligned with business priorities was paramount to increasing organic growth and performance. Our teams used numerous tools to conduct this work: Google Search Console, Adobe Analytics, and our proprietary tool, SEOLab.
From May through July 2023, our primary goal was to optimize informational pages and offer recommendations on optimizing on-page content for each market. Our teams also needed to consider cultural and linguistic differences to ensure content was correctly localized.
To understand the best opportunities to increase organic performance, our experts developed a strategy that integrated international SEO, technical SEO, and website translation teams.
On the US version of the client’s website, we:
On the German version of the client’s website, we:
On the French version of the client’s website, we:
In the United States, our integrated strategy achieved remarkable results:
For Germany, from May to July 2023, the key results we gained included:
Some of the results in France included:
This integrated approach to strategic growth achieved our SaaS client’s goals of improving organic performance in the United States, France, and Germany, compared with results in 2022.
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Case Study
Case Study
Case Study