It is not enough to just know who your audience is; you need to show them the right messaging at the right time. This means having compelling assets to engage prospects and push them down the marketing funnel until they convert.
Any content aimed at engaging your customer is an asset; landing pages, display ads, blogs, sales copy are all assets which can help to influence your customers and lead them to conversion. Using data to create personalized content provides a better user experience and increases the likelihood that a user will engage and convert.
Our beginner section is perfect for those just starting out who need help understanding how to create assets which will achieve their digital objectives.
Our intermediate section is for marketers who already have a strategy in place but want to improve the results of their channel activity.
Our advanced section contains guidance on how to gather and utilize advanced data insights to personalize the assets they create.
