Data

Everything you need to know from capturing data to advanced machine learning

Data

We’ve all heard of a data-driven marketing strategy, but what does that entail? Here, we will run through every aspect of data you need to know – everything from capturing data through to building advanced machine learning solutions using your first-party data.

Audience, Attribution and Automation

Our insights will help you to collect and analyze your data to understand the true value of each channel in the customer journey and create a full-funnel audience strategy which better utilizes your marketing budget for increased revenue and decreased costs.

We will also show you how to use your first-party data and is ideal for those who want to move towards a data-driven strategy.

Which section is right for me?

Our beginner section contains advice on how to identify and capture relevant data and is ideal for those who want to move towards a data-driven strategy.

Our intermediate section looks at the ways you can incorporate data into your strategy to improve your digital marketing results.

Our advanced guides are ideal for businesses who have access to data and want to build advanced, integrated solutions to their digital marketing challenges.

Beginner

Intermediate

Advanced

Beginner

 

Four key areas to utilize your data to grow your business online

In this blog we highlight four areas where advancing your data-driven marketing can reduce your business’s ad spend and increase revenue.

 

What bid strategies are available in Display & Video 360?

In this blog, we run through the bid strategies available in DV360, and which you should be using depending on your objectives and goals.

What bidding strategies are available in Search Ads 360?

We run through the difference between metric-focused bidding strategies and budget bid strategies, and how to set both up in Search Ads 360.

Preparing for attribution

This year promises to be the time when attribution fulfills its promise and enters the mainstream of digital marketing.  Find out how you can prepare for it.

Analytics customization and advanced features

Our Head of Analytics and Data Science, shows you how to get deeper insights from customizing your implementation and utilizing some of the powerful Google Analytics 360 advanced features.

Five good reasons to upgrade to Google Analytics 360

Find out how Google Analytics 360 can help you maximize your digital marketing strategy.

Large publisher migrates to GA360

We helped a national publisher migrate from Adobe Analytics to Google Analytics 360. Read the case study here.

Google Digital Marketing Maturity Consultation

Book your consultation today to uncover how you can get ahead of your competitors and use data-driven attribution to supercharge your marketing activities.

Intermediate

 

 

How attribution modeling can help you maximize your marketing spend

If there’s one thing almost all marketers have struggled with in recent years, it’s attribution modeling.  Read on to learn more!

Building an attribution model with Google Analytics and BigQuery

We explore the benefits of building a custom attribution model, and how you can accurately identify the sources of your converting traffic.

Linking offline conversions to online clicks: How to push data from your CRM into Google Analytics

We look at how to push data from your CRM into Google Analytics so that offline conversions can be tracked back to your online marketing campaigns

Leveraging the Google Marketing Platform to maximize the value of your first-party data (Webinar)

Find out how to use the Google Marketing Platform to your advantage despite data limitations due to recent third-party changes. Watch the video now.

Advanced

 

The tools and techniques to join online and offline marketing sources

In this webinar you’ll learn how tying up the full customer journey is key to understanding where you need to be focusing your marketing efforts.

If you would like some help with your B2B plan, please fill out the form below and someone will be in touch.

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