When successful, launching into new international markets is a great way of expanding your reach and increasing your online revenue. However, each market comes with its own set of opportunities and challenges and not all markets will be suitable for your business.
What works in one market is not guaranteed to work in the next; everything from the brand message to the images used on your website needs to be culturally and linguistically localized if your brand is to succeed internationally.
In this section of the B2B Playbook, we will guide you through every stage of international expansion – from researching which market to move into, to executing cross-country campaigns.
Our beginner section is perfect for businesses who are well established in their home country and are looking to launch their brand into new markets and want to understand the basics of international marketing.
Our intermediate guides are ideal if you know which market you want to expand into but need help creating a digital strategy which is culturally and linguistically localized.
Our advanced section contains everything you need to know to further improve your international results both short and long term.