In this section of our B2B Playbook, we look at the organic and paid search methods you can use to expand your reach and drive relevant website traffic that will lead to conversions.
It doesn’t matter if your website is home to the best content in the industry; without relevant traffic, you can not generate leads and sales.
SEO (comprised of technical SEO, content, and online PR), PPC, programmatic, and social media are all channels you need to invest in to drive high-quality traffic to your site.
Our beginner section is perfect for businesses who want to improve their knowledge of SEO, PPC, programmatic, and social media and learn more about how these channels can drive qualified traffic.
Our intermediate section contains resources for businesses that grasp the concepts of each channel but need help implementing a strategy that will drive high-quality website traffic.
Our advanced section is for businesses with a strategy in place but want to utilize their data to create a full-funnel strategy that drives customers to their site at every stage of the customer journey.
