Burton is a global retailer of winter sports and snowboarding gear.
They chose to work with Search Laboratory in 2015, after struggling to get results for both their English and German PPC campaigns.
They were keen to improve the performance of their PPC campaigns, increase paid revenue and expand into new global markets.
Employing a range of tactics saw a strong year on year increase in paid performance and revenue across all three markets. Thanks to these strong results, Search Laboratory has been asked to launch Burton’s paid campaigns into four new markets in 2019, three of which are non-English speaking.
This blog is part of our wider B2B Playbook that is designed to help B2B businesses with all aspects of their digital marketing from leveraging data, acquiring more traffic, creating assets that resonate and succeeding internationally.
If you’re thinking of expanding into international markets, the international section is for you. Here we review everything you’ll need to take into consideration when going global.