Whitepaper: The business benefits of Search Ads 360 (SA360)

Search Ads 360 (SA360) is Google’s search management solution that enables visibility of multiple ad accounts and campaigns, across multiple search engines, all within one central hub.


Backed by a spectrum of evolving features designed to reduce both the costs and time spent on search ads, the tool promotes innovative performance and efficiency in your campaigns.


Working alongside the rapid advancements in search engines and algorithms, SA360’s ever-changing platform strives to bring a variety of market-leading tools together, enabling you to get the most from your paid ads and exceed your business goals.

In this whitepaper, we will discuss how the different tools and features available within SA360 can help you achieve three key business benefits:

  • Cross-channel integration
  • Scalability
  • Centralized operations.

Download your free copy now

Cross-channel targeting

Centralizing data from Google’s Marketing Platform, Search Ads 360 links with Analytics 360, Google Ads, and Display & Video 360, allowing audiences to be shared and targeted across search and display.


In the face of first-party data’s decline, various methods of tracking your audience are becoming increasingly important. With many cookie-blocking features growing into the market, SA360’s cross-channel functions provide an essential view for maintaining visibility of your campaigns.

Flexible reporting and attribution

Customer journeys today are often very complex. Engaging with brands on several devices before converting is now commonplace, evidencing the need for agile reporting methods.


Fully customizable attribution models provide the ability to credit different touchpoints in conversion paths, indicating how much they contribute to a sale, and therefore whether you should invest in each channel.

This whitepaper highlights the various benefits SA360 offers, analyzing client case studies, and how businesses can adapt, including:

  • Attribution models
  • Centralized operations
  • Automated reporting
  • Offline conversions.

Download your free copy here

Learn more about the business benefits of Search Ads 360, including:

  • Cross-channel integration
  • Scalability
  • Centralized operations.