The end of third-party cookies and the future of privacy (Podcast)

This episode provides a background on what is happening in the world of privacy and attempts to make sense of it all. The team discuss the effects recent changes have had on tracking and analytics, as well as the performance of third-party advertising and what marketers should be doing in the face of these changes.

Topics of discussion:

  • What has been going on in the industry over the last few years, CCPA and GDPR regulations and changes in cookie tracking coming into force, and why this is an area of concern for consumers and marketers alike
  • The impact all this has on analytics and how we are then able to target and advertise to users
  • The three main areas of impact on paid social and display advertising
  • and the potential workarounds and solutions available to advertisers.

 

Never miss an episode subscribe or follow us on Apple or Spotify.

 

 

Joining this podcast are:

Ian Harris

Founder and Executive Chairman

Angus Hamilton

Chief Technology Officer

Pete Whitmarsh

Head of Paid Media

Jimmy McCann

Head of Digital Strategy

James Kenny

Head of Programmatic

Related resources

Data preservation: digital marketing in a post-cookie era

Read article
Digital advertising in a post cookie world

Digital advertising in a post-cookie world

Read article

What is Intelligent Tracking Prevention (ITP) and what does it mean for marketers?

Read article
x
Get the latest digital marketing insights delivered to your inbox