The future of digital (whitepaper)


From digitally dominant retail stores, to extraordinary experiences and smart eye wear of the future – digital tech is set to transform life as we know it. But what really lies in store for the business professionals, leaders and marketers of tomorrow?

We’re excited to further address wider technological developments and what it means in the digital landscape. For this whitepaper, we teamed up with leading futurologist, Dr Ian Pearson, to reveal the future technology trends that are set to transform life as we know it; from AI, to data protection, and active contact lenses.

This whitepaper reveals key changes we will see over the next decade including:

  • 75% of consumer households will have smart assistants by the late 2020s
  • AR active lenses will become a popular alternative to smartphones and wearables
  • Retailers will adopt virtual reality changing rooms
  • Machine learning will be instrumental in driving digital marketing strategies.

Download your free copy of the whitepaper here

The evolving online customer


Thanks to rapidly advancing technology and the rise of innovative digital brands, consumers will be savvier and more demanding in the future than ever before. Brands need to invest in new technologies to keep up with shifts in consumer habits and maintain customer loyalty.


The role of the digital marketer


As technology becomes more advanced and more options become available, it may seem digital marketing is going to become a lot more complex. While this is the case in some respects, there are ways technology will simplify the work digital marketers do. And although shifts in how technology can be used may cause initial disruption, the payoffs will be much greater. Digital marketers will be able to capture and analyze data, action activity, and deliver a personalized experience across all available platforms, from one central location.

Download our whitepaper to begin learning about the future of digital today