This webinar will discuss what Search Ads 360 is and what the benefits of it are. It will also explore how Search Ads 360 integrates with the rest of the tools in the Google Marketing Platform.
Our PPC Team Manager, Alexi George will illustrate how to effectively utilize Search Ads 360 to improve ad performance. Alexi will also provide an insight into different auto-bidding strategies and how to implement them to maximize the value of your paid search campaigns.
How it integrates with the rest of the Google Marketing Platform
Different auto-bidding strategies and how to implement these to power your campaigns
How using Search Ads 360 with Data Studio unifies reporting
How to effectively utilize Search Ads 360 to improve ad performance and run cost-effective ad campaigns
Some examples of how to put this into action
Meet your speaker
Alexi George, PPC Team Manager
Alexi has worked in the PPC team at Search Laboratory for over two years and provides strategic insight and support for a wide portfolio of national and international clients. Alexi has vast hands-on experience managing campaigns at account-level, managing paid search campaigns focusing on direct response, optimizing ads and improving overall campaign performance for multiple clients.
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