Going global is not an easy task. Being able to successfully do this across multiple markets, languages and cultures takes careful planning and execution.
This webinar breaks down the elements for effective global targeting and gives insights on best practice, common mistakes and assumptions established brands tend to have made.
The top fails we will be covering are:
Nicola heads up our international digital marketing team of mother tongue linguists from across the globe. Nicola’s expertise is in understanding the cultural factors behind search and online behaviour, and her team works in over 35 languages for clients including Citrix, Office Depot and Hootsuite. She successfully ran this talk at the Digital Summit Series in Seattle, Boston, Chicago, Dallas and Internet Summit Raleigh throughout 2018.