WHAT IS THIS WEBINAR ABOUT?
The Google Analytics 360 Suite is an enterprise level analytics solution, and is a more advanced and powerful version of Google's free, standard analytics tool. The suite is designed to deliver deeper insights into when, why and how your customers buy from or engage with you, so you can make better marketing decisions based on accurate data.
This webinar demonstrates some of the key differences between standard Google Analytics and the Google Analytics 360 Suite and the advantages these can deliver when it comes to making efficient, data-driven marketing decisions.
WHAT YOU WILL LEARN:
How the Google Analytics 360 Suite enables you to:
Improve the accuracy of business decisions through avoiding flawed data from free data collection limits
Create a single global view across multiple websites
Seamlessly integrate with enterprise products, including DoubleClick, for a more efficient, joined-up and optimal digital marketing approach
Create a stronger personalised marketing approach through increased audiences, which can improve conversion rates and reduce wasted marketing spend
Integrate online and offline activity to better understand your customer journeys
Watch our Google Analytics 360
PRESENTER AND GOOGLE 360 EXPERT
Jimmy is a leading expert in the Google Analytics 360 Suite, and is Search Laboratory's lead adviser on using data in cross-channel digital strategy. He is a regular contributor for industry publications, including Econsultancy, and has worked at a strategic level with global brands, including ASOS, The Outnet, Citrix and Kingston Technologies.
TRUSTED PARTNERS OF: