Everyone talks about content. But what kind of content are they referring to? The truth is there are a number of different types of content out there and they will deliver different results. So the first thing you need to think about is what are you trying to achieve with the content you are producing. Are you trying to rank for your key terms, do you want brand exposure to a mass audience or are you only trying to target your core demographics?
Once you know the main aim of your content, you can then tailor your approach to fit three core content types:
- Customer engagement content
- Viral content
- Ranking content
To help you along the way with creating the best possible piece of content you can, we have created a series of cheat sheets on each of these content types for you to get to grips with what you need to do in terms of planning, creation, launch and follow-up for each piece.
To download your free guides simply fill in the form BELOW.