Understanding How Google Works and What is Valued for SEO

Jimmy McCann

Head of Digital Strategy

Technical SEO

As head of SEO I often have to explain to people what various element’s of SEO are and why they are so. I often find myself pointing someone in the way of a specific Google Webmaster YouTube video, where the search engine’s Head of Webspam, Matt Cutts, can (usually) articulate it in a way that is much more succinct and easy to understand.

I thought it would be useful to group related content together into YouTube playlists in order to quickly find videos explaining some of the key areas relating to SEO. So the list of links below offers key resources that will help SEOs old and new understand the important points Google has addressed over the last 18 months or so.



Webmaster Help – Search Insight

Webmaster Help – Tools & Configuration

Webmaster Help – HTML

Webmaster Help – Duplicate Content

Webmaster Help – Internal Linking & Infrastructure

Webmaster Help – Content

Webmaster Help – Spam, Reconsideration & Disavowal

Webmaster Help – Crawling & Redirects

Webmaster Help – International SEO

Webmaster Help – Mobile SEO

Webmaster Help – Link Acquisition

Webmaster Help – CMS

Webmaster Help – Schema

Webmaster Help – Strategy

Webmaster Help – News

Webmaster Help – CSS

Webmaster Help – Hacking & Malware

I’ll keep these up-to-date as new videos are added so be sure to bookmark this page for future reference.