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Display & Video 360

Build and manage data-driven programmatic campaigns across display, video, TV and audio

Home Google Marketing Platform Display & Video 360

Access to premium, brand-safe digital inventory

Integration with the full Google Marketing Platform

Create engaging display, audio and video ads

Access campaign data and insights in real-time

Build and manage combined audiences

Why Display & Video 360?

With DV360, it’s easier to design, build and manage programmatic campaigns from start to finish. Comprised of five modules, you can: define budgets; build audiences; gather and report on insights; build creative display, audio and video ads; access premium inventory and negotiate deals directly with publishers, all within one interface.

Benefit from features like automated bidding, access to first and third-party data, fraud prevention, brand safety tools and advanced campaign customization options.

Search Laboratory staff working on digital marketing projects.

Features and benefits

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Integration across the GMP stack

Integrated campaigns

Previously DoubleClick Bid Manager, Display & Video 360 now sits within the Google Marketing Platform and benefits from integration across all tools, including Analytics 360 and Campaign Manager. Benefit from:

De-duplicated data for more accurate attribution
Advanced cross-channel audience insights for an informed strategy
Ability to create remarketing lists and find similar audiences using cross-channel data.

Watch our on-demand webinar to find out:

The benefits and features of DV360 and what it can do for brands
How to accurately track the value of your display campaigns and the impact they have on other digital channels
How it integrates with the rest of the Google Marketing Platform and how to make the most of cross-channel insights
Why would you choose DV360 over other products such as the Google Display Network (GDN) and how to decide which platform is right for you
Examples of how to use the tool to plan, build and manage effective

Watch now

Data-driven strategies

With information on over 65 dimensions and 145 metrics, the D&V360 Insights module delivers the data necessary to create bespoke campaigns that deliver results, with several dimensions updated in real time within the module; build tables and graphs directly within the interface without the need to export data. Optimize your campaigns using fresh data for instant results.

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How we can help

With Display & Video 360, Search Laboratory can:

Use cross-channel insights to build an advanced programmatic strategy
Secure premium, brand-safe and relevant ad inventory
Execute data-driven campaigns tailored to your customer journey for improved performance
Design on-brand creative ads across display, audio and video
Utilize data-driven attribution for advanced business insights
Create customized reports based on your campaign goals.