Leading technologies to drive the most value from your investment in programmatic
Enterprise-level tools for leading platforms
Full suite of commercial software tools
Proprietary reporting and productivity tools
Our team uses Search Ads 360 and Display & Video 360, both part of the Google Marketing Platform, to provide a comprehensive and integrated view of our clients’ digital marketing investments.
We use Campaign Manager, formerly DoubleClick Campaign Manager, which is an integrated platform that lets us track the performance of your digital campaigns and attribute them correctly.
With a complete view of your customers journey, you can understand the true value of your channels through data-driven attribution (DDA), allowing you to maximise the impact of your advertising spend.
ReportLab integrates with third-party tools including the Google Marketing Platform, Bing and Baidu, as well as proprietary Search Laboratory tools.
Save time and money by tracking the things that really matter to your business, from a single customisable interface.
Our team uses Display & Video 360, formerly DoubleClick Bid Manager, to give you a single buying platform, so you can reach your audience globally and maximise impact across screens, channels and formats.
Part of the Google Marketing Platform, these tools bring data together both cross-channel and cross-device – from the first impression to final conversion. We use these unified insights to refine your strategy and drive better campaign performance on the fly.
The value of the platform includes a central approach to audience identification, ad creation and bidding. In addition to accurate real-time tracking and native integration with other platforms, including Google Analytics 360.
Find out how programmatic technology can increase your ROIContact an expert
“As we continue to work with Search Laboratory we are confident we will see further growth in current markets and into new regions.”
Rossa Brown, Growth Marketing Channels EMEA, Hootsuite
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