Programmatic Technology

Leading technologies to drive the most value from your investment in programmatic

Enterprise-level tools for leading platforms

Full suite of commercial software tools

Proprietary reporting and productivity tools

Enterprise-level tools
market-leading platforms

Our team uses Search Ads 360 and Display & Video 360, both part of the Google Marketing Platform, to provide a comprehensive and integrated view of our clients’ digital marketing investments.

Campaign Manager 

We use Campaign Manager, formerly DoubleClick Campaign Manager,  which is an integrated platform that lets us track the performance of your digital  campaigns and attribute them correctly. With a complete view of your customers journey, you can understand the true value of your channels through data-driven attribution (DDA), allowing you to maximise the impact of your advertising spend.

Our proprietary programmatic tools improve productivity and enhance performance

ReportLab™ centralised reporting for integrated campaigns

ReportLab integrates with third-party tools including the Google Marketing Platform, Bing and Baidu, as well as proprietary Search Laboratory tools.

Save time and money by tracking the things that really matter to your business, from a single customisable interface.

Display & Video 360

Our team uses Display & Video 360, formerly DoubleClick Bid Manager, to give you a single buying platform, so you can reach your audience globally and maximise impact across screens, channels and formats.

Part of the Google Marketing Platform, these tools bring data together both cross-channel and cross-device – from the first impression to final conversion. We use these unified insights to refine your strategy and drive better campaign performance on the fly.

The value of the platform includes a central approach to audience identification, ad creation and bidding. In addition to accurate real-time tracking and native integration with other platforms, including Google Analytics 360.

Find out how programmatic technology can increase your ROIContact an expert

“As we continue to work with Search Laboratory we are confident we will see further growth in current markets and into new regions.”

Rossa Brown, Growth Marketing Channels EMEA, Hootsuite

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