Moving from clicks to profit

Although it’s a pay-per-click service, we use data to ensure our PPC campaigns deliver tangible monetary value to our clients, not just clicks.

Our award-winning team of over 40 Google Analytics IQ qualified experts optimise your campaigns based on metrics aligned with commercial goals and objectives, ensuring they deliver profitable returns on advertising spend.

Best in Paid Search & Biddable Media

Our team won Best in Paid Search & Biddable Media in the Marketing Masterclass Series: Best in Digital Awards 2021.

The award recognises the incredible cross-channel work we carried out in 2020 for the international software company, Appian. You can read more about the work we did in this case study.

best in paid search and biddable media - search laboratory and appian award

Scale nationally and internationally

We work with enterprises that want to dominate their national markets, and those with global aspirations.

Our in-house team of mother tongue linguists ensure cultural nuances are reflected in ad copy and calls to action, putting you in the best position to increase revenues from international markets.

 

Download our latest online workshop to uncover how you can best preserve and enrich your data, gather valuable insights and utilise your first-party data to target your customers more effectively.

What you will learn:

  • How changes in privacy and cookie laws are impacting your analytics and ability to accurately track the customer journey
  • The effect this has on your ability to accurately track the performance of third-party advertising
  • How you can adapt your digital advertising and the tools you need to succeed in the post-cookie landscape

Find out more about our paid search servicesContact an expert

Cutting-edge technology

We use the latest and best platform tools and commercial software available on the market.

And when we need to, we build our own tools – tools that you won’t find anywhere else.

So we keep you one step ahead of the competition.

Attend this webinar if you want to learn how to:

  • Analyse your digital marketing activities to discover where you currently sit on Google’s Digital Maturity Benchmark
  • Use the insights from the report to shape your future digital marketing plans
  • Identify how data science can help build on your company’s success

Take a look at our top ten tips for a full-funnel approach to paid mediaDownload now

Meet some of our PPC experts

Pete Whitmarsh

Head of Paid Media

Sandy Bates

Senior PPC Account Manager

Ryan Jones

Head of PPC

“Their innovation and proactive approach to existing and new campaigns, has helped to increase conversion for us. Keeping our brand messaging and values across diverse and complex regions has been one of the areas where Search Laboratory has also assisted us greatly.”

Rossa Brown, Growth Marketing Channels EMEA, Hootsuite

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