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In our podcast series, we discuss topics such as privacy, AI, automation and more.

 

The end of third-party cookies and the future of privacy

In this episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be doing right now.

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Digital marketing predictions for 2021

Here,  Ian Harris is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital – Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it’s accelerated the shift to online. They explore the changing role of automation, AI and machine learning in digital marketing. The team considers the future of cookies and the growth of other channels, such as marketplaces.

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In this podcast episode, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue.

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Kick-starting your marketing in a post-pandemic world

The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory’s Ian Harris, joined by Rob Marsden, Head of Digital – Earned and Owned, and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now.

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