In this episode, the team is joined by Heidrun Luyt, Global CMO at Pipedrive and David Enwright, Marketing Director at Post Office. This episode dives into the challenges that B2B marketers face and offers insightful perspectives on what it takes to succeed.
In this episode, the team is joined by Sarah Fowler, Head of Brand & Acquisition at Riviera Travel, and Lennert De Jong, President at Planet and former CCO at citizenM Hotels. This episode explores the challenges and opportunities the travel industry faces now, and how your business can achieve digital maturity.
In this episode, the team is joined by Meghan Bazaman, Senior Marketing Analyst at Getapp, a Gartner company, to discuss the ever-changing landscape of data privacy and what marketers need to know.
In this episode, the team is joined by Raymond Yao, Senior Marketing Lead APAC at Mulberry and Mark Harrison, Ecommerce Manager at Salonwear Direct to some of the key issues that retailers are facing right now.
In this episode, the team is joined by Heidrun Luyt, former Chief Marketing Officer of FTSE250 online trading firm IG Group. They explore what business intelligence actually is, examples of what you can do and the tools to use on your journey.
In this episode, Search Laboratory’s Founder, Ian Harris and the team the lessons learned from last year’s holiday season, the trends across digital channels. They also dive into their recommended strategies to maximise your sales for this peak shopping period.
In this episode, Search Laboratory’s Founder, Ian Harris and the team discuss the phasing out of third-party cookies and the future of privacy. They explore the effects of changes to tracking and analytics and what marketers should be doing right now.
Here, Ian Harris is joined by Jimmy McCann, Head of Digital Strategy, Pete Whitmarsh, Head of Paid Media, and Rob Marsden, Head of Digital – Earned and Owned to discuss the long-term effects of COVID-19 on various sectors and how it’s accelerated the shift to online. They explore the changing role of automation, AI and machine learning in digital marketing. The team considers the future of cookies and the growth of other channels, such as marketplaces.
In this podcast episode, Ian Harris, is joined by Paul Shearing, Head of Analytics and Data Science, Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy, to discuss the specific problems ITP and cookies are causing for marketers, some of the solutions to these problems and what the future will look like regarding this growing issue.
The coronavirus crisis has changed the way consumers behave, with many verticals experiencing a drop in sales, and others experiencing an increase in demand. In this episode, Search Laboratory’s Ian Harris, joined by Rob Marsden, Head of Digital – Earned and Owned, and Pete Whitmarsh, Head of Paid Media, and Jimmy McCann, Head of Digital Strategy discuss how to know when to ramp marketing back up again, the different tactics that may be required and what you should be doing now.