The challenges in travel marketing and the road to digital maturity (Podcast)

In this episode, the team reflects on the turbulence the pandemic caused for the travel, tourism, and hospitality sectors. Our team discusses how the industry dealt with the disruption, along with exploring the challenges and opportunities it faces as it gets back on its feet. Plus, hear insights into how to build a digital strategy to scale activity as demand increases in the travel sector, and shift your business towards digital maturity.


Topics of discussion:


  • The impact of the pandemic on travel, tourism and hospitality, and the shift in customer behaviour and trust
  • The loss of data due to the phasing out of cookies and regulation changes
  • How to forecast performance when you’re basing it on COVID years
  • Identifying the online and offline customer research phase touchpoints
  • How to effectively build an attribution solution to robustly define your marketing investment strategy across the entire customer journey.


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Joining this podcast are:

A photo of Ian Harris, Founder and Executive Chairman of Search Laboratory digital marketing agency.

Ian Harris

Founder and Executive Chairman

A photo of Alice Lawson, Account Director, at Search Laboratory digital marketing agency.

Alice Lawson

Account Director

A photo of Dave Howlett, Head of Data Science at Search Laboratory digital marketing agency.

Dave Howlett

Head of Data Science

We’re also joined by…


Sarah Fowler, Head of Brand & Acquisition at Riviera Travel


Sarah is an experienced marketing and communications leader, with over 10 years of experience in the travel and tourism sector.

Lennert De Jong, President at Planet and former CCO at citizenM hotels


Lennert has over 20 years of experience in the hospitality distribution industry and during his tenure at citizenM hotels, he was responsible for citizenM’s business strategy, from finding new opportunities to strategic ventures, new business models, and customer journey optimisation.

As President of Hospitality at Planet, which provides integrated software, payment and technology solutions for its customers in the hospitality and retail sectors, Lennert leads Planet’s efforts in the hospitality vertical.

Is your business struggling in the travel sector?Contact us and learn how we can make your business a success

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